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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • 6 Step Roadmap to Drive Revenue with Referrals

    August 13, 2019  - Tips for Small Business
    image of street sign saying referral revenue at next exit
    Businesses are tasked with coming come up with creative ways to attract new customers. But as you know, traditional marketing tactics can be expensive. It can be significantly more cost-effective to market to your existing customers than to find new ones. Your product and services are great, and customers love working with you, but are they telling their industry peers and colleagues about the value you provide? (Read More...)
  • 4 Top Tips for Promoting Video Testimonials

    May 20, 2019  - Tips for Small Business
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    We recently explored best practices for creating powerful video testimonials to help companies bring their customer's stories to life. Video is an excellent option to engage potential customers as it grabs their attention with relatable stories, building on the case study format of challenge/solution/benefit achieved. And a video testimonial is really a prize in your marketing content toolbox. Why? (Read More...)
  • 6 Best Practices for Creating Powerful Video Testimonials

    March 4, 2019  - Tips for Small Business
    image of business people being interviewed on camera
    Did you know research conducted by Microsoft showed the average person has an attention span of eight seconds, which is on par with a goldfish? Or, to be more precise, the goldfish beats us by one full second according to Statistic Brain. And although the statistic may seem a bit fishy, content in this digital age is being condensed into more digestible snippets and being offered in more visually appealing and memorable ways . . . such as video. (Read More...)
  • Appreciating the Section 179 Depreciation

    February 25, 2019  - Tips for Small Business
    calendar image with post-it note and handwritten reminder to file tax return
    The first quarter of the new year… besides cool weather and new opportunities, we analyze our 2018 income or revenue to prepare for tax returns. As a small business, one area for tax savings you may benefit from is Section 179. Section 179 is a tax incentive that lets eligible small business owners accelerate deductions on equipment and assets they purchase for their business or immediately expense the cost of qualifying property—rather than recovering such costs through depreciation deductions. (Read More...)
  • Trade Show Booth Location Selection

    December 10, 2018  - Tips for Small Business
    image showing trade show floor all in white with one booth highlighted in orange to show placement of booth
    In our last post we walked you through the steps for selecting the trade show events that are the best fit for your company's goals. Now we'll discuss key considerations and best practices for choosing booth locations. Trade show events provide sales opportunities, but it is the physical location of the booth at the show that enhances visibility, booth traffic and return on investment for your business. For your customers to experience your trade show booth, they must be able to find you. (Read More...)
  • A Guide to Trade Show Event Selection

    November 27, 2018  - Tips for Small Business
    image of people walking inside the lobby of a trade show event
    Trade shows provide the opportunity for small and large businesses to increase the visibility of their products, services and brands to current and potential customers. When considering options to increase your company's exposure and showcase products, there are two important aspects to trade show selection. This two-part blog post will highlight key considerations and best practices for selecting the shows to exhibit and selecting the location of your booth at the shows. (Read More...)
  • 11 Do’s and Don’ts for Designing Winning Display Ads

    August 20, 2018  - Tips for Small Business
    image of multiple device screens with digital advertising in text
    Design is a crucial part of any marketing campaign’s success. Campaigns are intended to raise the profile of your brand and drive customers to buy your products or services. With a growth in spending from $83 billion in 2017 to a predicted $129.23 billion in 2021, perfecting the appeal of your digital advertisements is extremely critical. (Read More...)
  • Hard vs Soft Credit Checks and What Your Financial Lender May Pull

    June 11, 2018  - Tips for Small Business
    image showing a print-out of a credit report on a desk next to a keyboard
    As we go about our lives, we have our financial discipline monitored by the three big consumer bureaus – Equifax®, Transunion®, and Experian™ – and your FICO Score is built using this consumer bureau data. Even the best of us have experienced that moment of fear when we hear that we need to have our credit pulled . . . and we don't know where our number will land. Not all credit pulls are created equal, however; there are important distinctions between hard and soft credit pulls, or credit checks, and the Fair Reporting Credit Act dictates when and why credit reports may be pulled. The two forms of credit inquiries have different effects on your credit report and FICO credit score across the reporting agencies. (Read More...)
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