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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Ascentium Women Share Their Lessons in Leadership

    October 31, 2019  - Tips for Small Business
    female leader at Ascentium Capital shares insights with male peer
    Studies have identified a marked management style among women leaders. They are strongly oriented toward team performance and consider morale and motivation key factors for optimum performance. Their preference for collaboration also makes them highly effective when working with clients, helping them establish constructive relationships. (Read More...)
  • Ascentium Women Share Insight on Work-Life Balance

    October 22, 2019  - Tips for Small Business
    image of four top saleswomen at Ascentium Capital
    Balancing the personal and professional sides of life can be like walking a tightrope for many professionals. Success appears to be mixed according to some surveys. In an environment where half those surveyed said that work-life imbalance means lost time with family and friends and 40 percent experience workplace burnout, the ability to achieve that sought-for and fulfilling balance may be hard to come by. (Read More...)
  • Back to the Basics: Small & Medium Business SEO to Prep for 2020

    October 4, 2019  - Tips for Small Business
    woman holding glowing icons depicting SEO factors
    If you've been in business longer than a month, odds are good that you've been hit up by companies offering to drive hundreds of additional visitors to your website via the latest social media trend, your Google local profile or, most likely, through improving your website SEO. Whether via automated form submissions on your website, SPAM emails or robo calls… (Read More...)
  • She Means Business… and the Numbers are Hard to Ignore

    October 2, 2019  - Tips for Small Business
    photo of female business owner in conference room with staff working behind her
    October is Women's National Small Business month and a great time to reflect on the historical and recent accomplishments of women in the business world. (Read More...)
  • 6 Step Roadmap to Drive Revenue with Referrals

    August 13, 2019  - Tips for Small Business
    image of street sign saying referral revenue at next exit
    Businesses are tasked with coming come up with creative ways to attract new customers. But as you know, traditional marketing tactics can be expensive. It can be significantly more cost-effective to market to your existing customers than to find new ones. Your product and services are great, and customers love working with you, but are they telling their industry peers and colleagues about the value you provide? (Read More...)
  • 4 Top Tips for Promoting Video Testimonials

    May 20, 2019  - Tips for Small Business
    image of business persons hand writing just share on white board
    We recently explored best practices for creating powerful video testimonials to help companies bring their customer's stories to life. Video is an excellent option to engage potential customers as it grabs their attention with relatable stories, building on the case study format of challenge/solution/benefit achieved. And a video testimonial is really a prize in your marketing content toolbox. Why? (Read More...)
  • 6 Best Practices for Creating Powerful Video Testimonials

    March 4, 2019  - Tips for Small Business
    image of business people being interviewed on camera
    Did you know research conducted by Microsoft showed the average person has an attention span of eight seconds, which is on par with a goldfish? Or, to be more precise, the goldfish beats us by one full second according to Statistic Brain. And although the statistic may seem a bit fishy, content in this digital age is being condensed into more digestible snippets and being offered in more visually appealing and memorable ways . . . such as video. (Read More...)
  • Appreciating the Section 179 Depreciation

    February 25, 2019  - Tips for Small Business
    calendar image with post-it note and handwritten reminder to file tax return
    The first quarter of the new year… besides cool weather and new opportunities, we analyze our 2018 income or revenue to prepare for tax returns. As a small business, one area for tax savings you may benefit from is Section 179. Section 179 is a tax incentive that lets eligible small business owners accelerate deductions on equipment and assets they purchase for their business or immediately expense the cost of qualifying property—rather than recovering such costs through depreciation deductions. (Read More...)
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