The first quarter of the new year… besides cool weather and new opportunities, we analyze our 2018 income or revenue to prepare for tax returns. As a small business, one area for tax savings you may benefit from is Section 179. Section 179 is a tax incentive that lets eligible small business owners accelerate deductions on equipment and assets they purchase for their business or immediately expense the cost of qualifying property—rather than recovering such costs through depreciation deductions. (Read More...)
In our last post we walked you through the steps for selecting the trade show events that are the best fit for your company's goals. Now we'll discuss key considerations and best practices for choosing booth locations. Trade show events provide sales opportunities, but it is the physical location of the booth at the show that enhances visibility, booth traffic and return on investment for your business. For your customers to experience your trade show booth, they must be able to find you. (Read More...)
Trade shows provide the opportunity for small and large businesses to increase the visibility of their products, services and brands to current and potential customers. When considering options to increase your company's exposure and showcase products, there are two important aspects to trade show selection. This two-part blog post will highlight key considerations and best practices for selecting the shows to exhibit and selecting the location of your booth at the shows. (Read More...)
Design is a crucial part of any marketing campaign’s success. Campaigns are intended to raise the profile of your brand and drive customers to buy your products or services. With a growth in spending from $83 billion in 2017 to a predicted $129.23 billion in 2021, perfecting the appeal of your digital advertisements is extremely critical. (Read More...)
As we go about our lives, we have our financial discipline monitored by the three big consumer bureaus – Equifax®, Transunion®, and Experian™ – and your FICO Score is built using this consumer bureau data. Even the best of us have experienced that moment of fear when we hear that we need to have our credit pulled . . . and we don't know where our number will land. Not all credit pulls are created equal, however; there are important distinctions between hard and soft credit pulls, or credit checks, and the Fair Reporting Credit Act dictates when and why credit reports may be pulled. The two forms of credit inquiries have different effects on your credit report and FICO credit score across the reporting agencies. (Read More...)
In the face of big box stores, Amazon taking over retail online, and national chain restaurants in every community, local companies have mounted a campaign to revitalize community businesses. The “shop small” approach has taken America by storm and the hospitality industry has sat up, fluffed their pillows and taken notice. (Read More...)
Entrepreneurs are idea people, and every day they grow business concepts into great small to medium sized businesses (SMBs). Often this starts on a small scale and once the business plan is proven and some traction takes hold, these same entrepreneurs are already thinking: What can I do better? How can I broaden my reach? How can my business grow and flourish? And, many times the answer is simply: money. (Read More...)
Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)
