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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • The 3 Stages of Press Release Distribution

    November 20, 2017  - Tips for Small Business
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    As important as your press release is, distributing that news suitably is just as critical. You cannot apply the famous Kevin Costner movie quote “If you build it, they will come” to a press release. Instead, you need to push your news to as wide of an audience as possible. And to accomplish this, you need to expand your thinking regarding your distribution audience and potential placements. (Read More...)
  • How Much Could Your Business Save with Section 179 Tax Incentives?

    piggy bank with hourglass indicating there is still time to save with section 179
    With year-end approaching, it is a great time to ask yourself: have you maximized spending on business assets to capture significant tax incentives? If not, or you're not alone. (Read More...)
  • Environmental Sustainability 101

    October 30, 2017  - Tips for Small Business
    Environmental Sustainability 101 over green space and windmills
    A large and growing number of businesses are realizing substantial financial and environmental benefits from sustainable business practices. There is much to be gained through responsible and environmentally friendly operations, and it is becoming more of an expectation than an option. In this blog series, we will take an in depth look at environmental sustainability, including the policy framework and best practices by leading companies around the world. (Read More...)
  • Timing is Everything: Plan the Perfect Press Release Calendar

    October 23, 2017  - Tips for Small Business
    When to release press
    As with so many things. . . timing is everything. It can make or break a relationship, impact a business opportunity, or determine if you catch the morning train. And, the timing around a press release can be the difference between a successful communication or missed opportunity. (Read More...)
  • Keep Your Information Safe in Times of Security Breaches

    September 21, 2017  - Tips for Small Business
    Key and Lock over dark background with businssman
    We previously covered the importance of protecting yourself and your business from Identity Theft but, due to the recent Equifax® data breach, it's important to reiterate what steps you can take when your personal information may already be in the hands of hackers. Access to credit and financing is crucial for any business. Without the ability to supplement cash flow or acquire new technology and equipment, many companies would see their growth severely impacted. And with personal credit profiles continuing to be a factor for many small business financing transactions, business owners are asking: What actions can I take to protect my credit? (Read More...)
  • Building a Better Mousetrap with your Press Release Format

    August 28, 2017  - Tips for Small Business
    Tips for Formatting SMB Press Releases
    The tried and true press release as a communication vehicle for small to medium sized businesses (SMBs) all over the world follows a certain format, but it has changed in recent years. One word to describe the new formatting style of today's modern press release would be robust. And part of that robustness includes multimedia and invisible, yet very important, search engine optimization (SEO) strategies. (Read More...)
  • Know Your Audience? 5 Foolproof Ways to Target Your Press Release

    August 21, 2017  - Tips for Small Business
    Effective PR targeting for your SMB audience
    We began our Anatomy of a Press Release series covering the various aspects of preparing, distributing and making the most of press releases. We continue with the first W: Who. How can you ensure you are targeting the appropriate prospective audience and in the most effective way possible? We will help you address these important considerations. (Read More...)
  • Best Practices for Effective Tradeshows

    August 14, 2017  - Tips for Small Business
    Best Practices for Effective Tradeshows
    Sending company personnel to exhibit at a trade show is typically an expensive endeavor* considering booth cost, travel expenses, promotion, show services, etc. To achieve a positive return on investment, SMBs should take time to plan objectives and ensure attendees are armed with best practices. You can start your implementation of trade show best practices by identifying your show goals and developing the brand message to share with the visitors to your trade show booth. It is important to provide every visitor with a positive experience so that they leave the booth with a good impression and know what service or product your company offers. This can be achieved by professionally and politely communicating your message with as many qualified visitors as possible. (Read More...)
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