Entrepreneurs are idea people, and every day they grow business concepts into great small to medium sized businesses (SMBs). Often this starts on a small scale and once the business plan is proven and some traction takes hold, these same entrepreneurs are already thinking: What can I do better? How can I broaden my reach? How can my business grow and flourish? And, many times the answer is simply: money. (Read More...)
Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)
In every era, certain organizations are considered industry leaders. However, the set of criteria that earns that distinction and defines leadership evolves over time, ranging from operational and R&D excellence, to new product development, or a focus on core competencies. Then the focus around the ability to innovate. The bar has again been raised and most recently the foundation of business leadership has shifted to a concept that encompasses the best practices from all these antecedents: corporate sustainability. (Read More...)
We’ve all been there - facing the dreaded writer’s block. You sit down in front of your computer screen with a cup of coffee and your marketing hat on and . . . nothing. The next time you find yourself needing inspiration for a newsworthy press release topic, refer to these seven content ideas to get the ideas flowing and keyboard clicking. (Read More...)
As 2017 came to an end, one thing was certain: we have tax reform. There were many gives and takes before we had the final bill pass and this left individuals and corporate America scrambling to figure out what the new tax laws mean and what they could do to maximize their tax benefits for 2017 filings. (Read More...)
It can be wise to run your business in a lasting and responsible way—to position it to take advantage of opportunities, benefit financially and leave behind a positive legacy. In developing an environmental sustainability policy, you must first look at your own operations and evaluate your ecological footprint. (Read More...)
While many companies are avoiding developing sustainability policies, a select group are responding to the need for urgent action. One might think this is a concern for Fortune 500 companies and ask, why does my small business need an environmental sustainability policy? Environmental sustainability has become an essential component of 21st century business operations. (Read More...)
As important as your press release is, distributing that news suitably is just as critical. You cannot apply the famous Kevin Costner movie quote “If you build it, they will come” to a press release. Instead, you need to push your news to as wide of an audience as possible. And to accomplish this, you need to expand your thinking regarding your distribution audience and potential placements. (Read More...)
