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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Trade Show Booth Location Selection

    December 10, 2018  - Tips for Small Business
    image showing trade show floor all in white with one booth highlighted in orange to show placement of booth
    In our last post we walked you through the steps for selecting the trade show events that are the best fit for your company's goals. Now we'll discuss key considerations and best practices for choosing booth locations. Trade show events provide sales opportunities, but it is the physical location of the booth at the show that enhances visibility, booth traffic and return on investment for your business. For your customers to experience your trade show booth, they must be able to find you. (Read More...)
  • A Guide to Trade Show Event Selection

    November 27, 2018  - Tips for Small Business
    image of people walking inside the lobby of a trade show event
    Trade shows provide the opportunity for small and large businesses to increase the visibility of their products, services and brands to current and potential customers. When considering options to increase your company's exposure and showcase products, there are two important aspects to trade show selection. This two-part blog post will highlight key considerations and best practices for selecting the shows to exhibit and selecting the location of your booth at the shows. (Read More...)
  • 11 Do’s and Don’ts for Designing Winning Display Ads

    August 20, 2018  - Tips for Small Business
    image of multiple device screens with digital advertising in text
    Design is a crucial part of any marketing campaign’s success. Campaigns are intended to raise the profile of your brand and drive customers to buy your products or services. With a growth in spending from $83 billion in 2017 to a predicted $129.23 billion in 2021, perfecting the appeal of your digital advertisements is extremely critical. (Read More...)
  • Hard vs Soft Credit Checks and What Your Financial Lender May Pull

    June 11, 2018  - Tips for Small Business
    image showing a print-out of a credit report on a desk next to a keyboard
    As we go about our lives, we have our financial discipline monitored by the three big consumer bureaus – Equifax®, Transunion®, and Experian™ – and your FICO Score is built using this consumer bureau data. Even the best of us have experienced that moment of fear when we hear that we need to have our credit pulled . . . and we don't know where our number will land. Not all credit pulls are created equal, however; there are important distinctions between hard and soft credit pulls, or credit checks, and the Fair Reporting Credit Act dictates when and why credit reports may be pulled. The two forms of credit inquiries have different effects on your credit report and FICO credit score across the reporting agencies. (Read More...)
  • Big Chain Hotels Turn Small Town

    image of hotel front reception desk with service bell and blurred employees in background
    In the face of big box stores, Amazon taking over retail online, and national chain restaurants in every community, local companies have mounted a campaign to revitalize community businesses. The “shop small” approach has taken America by storm and the hospitality industry has sat up, fluffed their pillows and taken notice. (Read More...)
  • How SMBs Can See Financing Like Lenders

    May 7, 2018  - Tips for Small Business
    illustration of a business woman shaking hands with a business man depicting business partnership and investment
    Entrepreneurs are idea people, and every day they grow business concepts into great small to medium sized businesses (SMBs). Often this starts on a small scale and once the business plan is proven and some traction takes hold, these same entrepreneurs are already thinking: What can I do better? How can I broaden my reach? How can my business grow and flourish? And, many times the answer is simply: money. (Read More...)
  • When Your Press Release Has Text Appeal You’ll Get Noticed

    May 1, 2018  - Tips for Small Business
    image of the word how with illustrations that depict writing a press release
    Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)
  • 4 Keys to Sustainability Leadership

    April 2, 2018  - Tips for Small Business
    paper cut-out of gears in a circle held by two hands on a green grassy background denoting environmentally friendly practices
    In every era, certain organizations are considered industry leaders. However, the set of criteria that earns that distinction and defines leadership evolves over time, ranging from operational and R&D excellence, to new product development, or a focus on core competencies. Then the focus around the ability to innovate. The bar has again been raised and most recently the foundation of business leadership has shifted to a concept that encompasses the best practices from all these antecedents: corporate sustainability. (Read More...)
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