Small to medium businesses (SMBs) are always looking for creative ways to do more with less. With limited resources at their disposal, the most successful organizations find innovative approaches to reach their target audience and boost sales. Fortunately, the emergence of AI marketing tools has provided a solution for SMBs to streamline their marketing efforts and achieve superior results. AI marketing tools are software programs that leverage artificial intelligence and machine learning algorithms to automate and optimize various marketing functions. By utilizing these tools, SMBs can enhance their marketing strategies, increase customer engagement, and improve conversion rates. (Read More...)
Artificial Intelligence (AI) is becoming increasingly prevalent in modern marketing. AI-powered solutions can help automate repetitive tasks, analyze customer data and behavior, and generate personalized content and recommendations. Leveraging AI technologies can provide companies with a competitive edge by delivering superior outcomes and streamlining marketing efforts.
If you're intimidated or unsure how to get started with AI, don't worry. Here's your beginner's guide to integrating AI into your strategy. (Read More...)
Whenever business owners are applying for financing, their credit scores are examined. This may include your personal credit score as well as your business credit score. But how exactly do your personal and business credit scores impact your business financing options? Let’s find out. (Read More...)
Facing a possible recession can be scary, especially for small and mid-sized businesses. While the factors involved in a recession are often out of our hands, there are practical steps we can take to prepare. From creating a strategy to identifying financing options, these four tips will help recession-proof your business. (Read More...)
Approximately 1.2 million women are employed in the male-dominated U.S. construction industry. As their numbers grow, women are trail-blazing their way to various roles in management, including ownership.
Myriam Sanchez, Owner of Sky Crane, shares her journey as a successful Latina businesswoman in the crane industry. (Read More...)
You may have heard the saying that behind every strong man is an even stronger woman. Well, that may hold true with the power couple behind the ongoing success of Ahearn Equipment. In 1977, Ahearn Equipment was established by Tim and Donna Ahearn in their back yard in rural North Brookfield, MA. The business began as a mobile repair service on a farm and has gone through a series of expansions. Ahearn Equipment has now passed to the second generation and is owned and run by Donna’s two sons who opened a second dealership in 2021 located in Hudson, NH. Although she is no longer at the helm, Donna made her mark on the business and laid a solid foundation for the future. (Read More...)
If you are a woman in business, you won't be surprised to learn that gender stereotyping prevents many female employees from advancing to the C-suite. You’ve likely heard of the “Glass Ceiling”—well, some women are breaking through invisible boundaries that were once perceived as impossible. Successful women entrepreneurs, executives, and managers are leading with unique qualifications, not their gender. There are many lessons to be learned from the challenges and triumphs of women. We’d like to recognize and celebrate one of our own leading ladies. (Read More...)
When it comes to business, women are regularly breaking new ground. According to the US Small Business Administration (SBA), women-led businesses employed over 10 million workers and accumulated $1.8 trillion in receipts in 2019. Despite this number, women made up only 20% of employer firms. One of the biggest challenges women face is acquiring loans for their small businesses. (Read More...)
