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Ascentium Capital Blog

News & Information from the experts at Ascentium

  • Connecting with Customers: How to Improve Your Software Sales

    Solving-the-B2B-Buyer-Disconnect
    Let’s face it, every B2B customer sales transaction is just a little different. A good sales team is skilled at reading the customer, understanding their needs and the problem they are trying to solve, as well as communicating how your software or service is what they need – and need immediately. Connecting with your customers is vitally important for not only making that first sale, but up-selling and cross-selling opportunities, and ultimately, ensuring a long-term customer relationship. (Read More...)
  • 8 Video Tools to Help Animate Your Marketing Efforts

    8-video-animation-tools-for-marketing
    Since the first silent film around 1891, followed by “talkies” in 1927 when The Jazz Singer was produced, people have loved moving pictures and animation. It engages them on a whole new level when they can see the action, and hear voices and noises. So, it’s no wonder that the introduction of video as a corporate marketing tool in social media and on corporate websites is not only accepted but helps your business come alive. (Read More...)
  • Capturing Your Customers Attention with Video Marketing

    April 10, 2017  - Tips for Small Business
    Capture Customers with Video Marketing
    In the age of omni-channel communications and a diverse number of social networks, you customers are inundated with information all day...every day. They work with many brands and are targeted by many others. How do you keep top of mind with your customer, deliver valuable information, or attract new customers without being lost in the digital overload? Video marketing could be just what you need to cut through the digital noise and capture customer attention. (Read More...)
  • 3 Top Tax Tips for SMBs this Tax Season

    March 27, 2017  - Tips for Small Business
    Business Tax Savings
    ax season means different things to different people – it can be welcomed by an individual waiting for a refund, or dreaded as a time to dig deep in your pockets for the IRS. For small to medium sized businesses (SMBs), you've hopefully already met with your tax advisor or accountant to make sure you've accounted for all your business receipts, are aware of all your potential deductions, and dotted all your I's and crossed all your T's during the fiscal year. (Read More...)
  • 3 Business Trends to Make Your 2017 Successful

    March 20, 2017  - Tips for Small Business
    Sales Trends for 2017
    First quarter is almost over. It's time to drive new sales opportunities and make sure your business is prepared to make all of 2017 successful. How do you do this when 69% of sales executives believe the buying process is changing faster than organizations are responding to the changes? The key to staying competitive is to look at the trends. (Read More...)
  • Winning the Hearts and Minds of Your Customers with a Leading Net Promoter Score

    March 6, 2017  - Tips for Small Business
    Net Promoter Surveys
    Every small business wants happy customers. When you feel the love, and have their loyalty, you can achieve great things. How you attract and retain customers, however, will make all the difference for a long term relationship. And a focus on a positive Net Promoter Score® (NPS) will help you build on the customer relationships you've established. (Read More...)
  • Why Businesses are Going Agile with Their Website Redesign Projects

    Agile Web Development
    It's the same for nearly every company we assist. Before anyone decides whether to buy anything from them or do any business with them, they check out the website. And they do it even if they first learn about the company offline. So it's hard to overstate the importance of getting your web design right. (Read More...)
  • 2017 State of Small Business in a Word: Upbeat

    February 6, 2017  - Tips for Small Business
    2017 State of Small Business
    2016 will be a year to remember. It was a year of business changes, social dilemmas, financial scandals, and political upheavals such as Brexit and the U.S. Presidential election. For many people, 2016 is one they are happy to say goodbye to and are eagerly ready to user in a new year. Perhaps those most looking forward to what's in store for 2017 are small business owners. No matter which side of the political fence you sat on in 2016, as we begin 2017 and the political leadership torch is passed there is a sense of optimism in the state of the small business. (Read More...)
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