Let’s face it, every B2B customer sales transaction is just a little different. A good sales team is skilled at reading the customer, understanding their needs and the problem they are trying to solve, as well as communicating how your software or service is what they need – and need immediately. Connecting with your customers is vitally important for not only making that first sale, but up-selling and cross-selling opportunities, and ultimately, ensuring a long-term customer relationship. (
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