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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Big Chain Hotels Turn Small Town

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    In the face of big box stores, Amazon taking over retail online, and national chain restaurants in every community, local companies have mounted a campaign to revitalize community businesses. The “shop small” approach has taken America by storm and the hospitality industry has sat up, fluffed their pillows and taken notice. (Read More...)
  • How SMBs Can See Financing Like Lenders

    May 7, 2018  - Tips for Small Business
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    Entrepreneurs are idea people, and every day they grow business concepts into great small to medium sized businesses (SMBs). Often this starts on a small scale and once the business plan is proven and some traction takes hold, these same entrepreneurs are already thinking: What can I do better? How can I broaden my reach? How can my business grow and flourish? And, many times the answer is simply: money. (Read More...)
  • When Your Press Release Has Text Appeal You’ll Get Noticed

    May 1, 2018  - Tips for Small Business
    image of the word how with illustrations that depict writing a press release
    Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)
  • 4 Keys to Sustainability Leadership

    April 2, 2018  - Tips for Small Business
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    In every era, certain organizations are considered industry leaders. However, the set of criteria that earns that distinction and defines leadership evolves over time, ranging from operational and R&D excellence, to new product development, or a focus on core competencies. Then the focus around the ability to innovate. The bar has again been raised and most recently the foundation of business leadership has shifted to a concept that encompasses the best practices from all these antecedents: corporate sustainability. (Read More...)
  • Top 7 Press Release Content Ideas to Keep at Your Fingertips

    March 26, 2018  - Tips for Small Business
    image of the word why with icon symbols about news and press releases
    We’ve all been there - facing the dreaded writer’s block. You sit down in front of your computer screen with a cup of coffee and your marketing hat on and . . . nothing. The next time you find yourself needing inspiration for a newsworthy press release topic, refer to these seven content ideas to get the ideas flowing and keyboard clicking. (Read More...)
  • Small Business Growth in the Year of Tax Reform

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    As 2017 came to an end, one thing was certain: we have tax reform. There were many gives and takes before we had the final bill pass and this left individuals and corporate America scrambling to figure out what the new tax laws mean and what they could do to maximize their tax benefits for 2017 filings. (Read More...)
  • Environmental Sustainability Framework

    March 7, 2018  - Tips for Small Business
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    It can be wise to run your business in a lasting and responsible way—to position it to take advantage of opportunities, benefit financially and leave behind a positive legacy. In developing an environmental sustainability policy, you must first look at your own operations and evaluate your ecological footprint. (Read More...)
  • Why Does My Small Business Need an Environmental Sustainability Policy?

    December 4, 2017  - Tips for Small Business
    Business man looking at venn diagram with sustainability benefits
    While many companies are avoiding developing sustainability policies, a select group are responding to the need for urgent action. One might think this is a concern for Fortune 500 companies and ask, why does my small business need an environmental sustainability policy? Environmental sustainability has become an essential component of 21st century business operations. (Read More...)
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