The temperatures have dropped, the leaves are turning and most of the country has fallen back one hour. This can only mean one thing: The end of the 2019 is near.
This is a good time to review your company’s position with your tax advisor and to think about taking advantage of Section 179 tax incentives which may make year-end purchases worthwhile and affordable. (Read More...)
Studies have identified a marked management style among women leaders. They are strongly oriented toward team performance and consider morale and motivation key factors for optimum performance. Their preference for collaboration also makes them highly effective when working with clients, helping them establish constructive relationships. (Read More...)
Balancing the personal and professional sides of life can be like walking a tightrope for many professionals. Success appears to be mixed according to some surveys. In an environment where half those surveyed said that work-life imbalance means lost time with family and friends and 40 percent experience workplace burnout, the ability to achieve that sought-for and fulfilling balance may be hard to come by. (Read More...)
If you've been in business longer than a month, odds are good that you've been hit up by companies offering to drive hundreds of additional visitors to your website via the latest social media trend, your Google local profile or, most likely, through improving your website SEO. Whether via automated form submissions on your website, SPAM emails or robo calls… (Read More...)
October is Women's National Small Business month and a great time to reflect on the historical and recent accomplishments of women in the business world. (Read More...)
Businesses are tasked with coming come up with creative ways to attract new customers. But as you know, traditional marketing tactics can be expensive. It can be significantly more cost-effective to market to your existing customers than to find new ones. Your product and services are great, and customers love working with you, but are they telling their industry peers and colleagues about the value you provide? (Read More...)
We recently explored best practices for creating powerful video testimonials to help companies bring their customer's stories to life. Video is an excellent option to engage potential customers as it grabs their attention with relatable stories, building on the case study format of challenge/solution/benefit achieved. And a video testimonial is really a prize in your marketing content toolbox. Why? (Read More...)
Did you know research conducted by Microsoft showed the average person has an attention span of eight seconds, which is on par with a goldfish? Or, to be more precise, the goldfish beats us by one full second according to Statistic Brain. And although the statistic may seem a bit fishy, content in this digital age is being condensed into more digestible snippets and being offered in more visually appealing and memorable ways . . . such as video. (Read More...)
