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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Direct Mail Resurgence Surprises SMBs and Delivers Marketing ROI

    July 26, 2016  - Tips for Small Business
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    Is direct mail part of your annual marketing mix? If you answered no, you may want to reconsider. With so much in the media about social marketing campaigns, mobile coupons, and opt-in for multichannel marketing efforts, you may think direct mail marketing campaigns are disappearing like the dinosaurs. You would, however, be mistaken. Direct mail has adapted to the changes in technology and can give small to medium-sized business (SMB) marketers a cost-effective way to stay in front of prospects and clients while delivering measurable ROI. (Read More...)
  • Don't Let an Identity Thief Turn Your World Upside Down

    July 18, 2016  - Tips for Small Business
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    If you know anyone who has been exposed to identity theft, you know how it can turn their world upside down. We rely so much on our identities to conduct business, make payments, apply for a job and a whole host of other every day activities. We cannot operate when our personal identity has been stolen. (Read More...)
  • EMV Compliance Initiative Slower Than Anticipated for the SMB

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    When the deadline for EMV compliance came and went last October, it was probably no surprise that only 40% of U.S. cardholders actually held the new chip-enabled cards in their wallet. The transition to EMV (EuroPay, MasterCard, Visa) with the October 2015 deadline was established several years ago by the U.S. credit card issuing companies in an effort to combat data security issues, as well as close the gap with Europe – the leaders in implementing credit card chip technology. (Read More...)
  • Get Social: Tools to Power Your Social Media Marketing

    June 15, 2016  - Tips for Small Business
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    Over the last several weeks we've introduced tips and best practices for the SMB with little to no social media presence, in order to establish their social brand. As we've said, social media is all about making connections and engaging with your new followers instead of selling to them. For our last post in the Get Social series, we want to share tools you should be leveraging to continue growing and optimizing your social presence. (Read More...)
  • Get Social: Blog Your Way to New Customers (Part 2 of 2)

    May 31, 2016  - Tips for Small Business
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    Now that you have an idea of what you want to accomplish, and have selected the platform, you'll need content. The type of content you create will be heavily influenced by your target audience and your business industry. (Read More...)
  • Get Social: Blog Your Way To New Customers (Part 1 of 2)

    May 23, 2016  - Tips for Small Business
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    In our Get Social for SMBs series, we’ve explored how to set up a basic website and how to use social networks to build your brand and social presence. Now that you’ve established your social presence, it’s time to add to it by developing a blog strategy for reaching new customers and selecting a platform for your new communications. A blog will give you the proverbial soapbox to tell your story. (Read More...)
  • Get Social: Growing Business Fans on Facebook

    April 28, 2016  - Tips for Small Business
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    For the fourth post of our Get Social series for small to medium sized businesses (SMBs), we'll explore how you can use Facebook to put a "face" to your business, gain fans and have friends help spread your message. (Read More...)
  • Get Social: Adding Twitter to your Social Strategy

    April 20, 2016  - Tips for Small Business
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    Twitter offers a great opportunity to expand and reach a global audience, or focus on local customers and prospects. It's all in the way you design, build and execute your content strategy. Twitter stats show 23% of online adults use Twitter, and 38% of those do so on a daily basis. (Read More...)
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