Implementing your marketing strategies shouldn’t cause you stress because there are plenty of free and easy ways to promote your small business. Small business owners can take advantage of creative yet affordable ways to marketing their businesses - so let your imagination flow and start using these 5 free resources that are right at your fingertips:
Social media platforms enable you to quickly communicate to your customers, prospects and community, using formats such as video, imagery, written content and more. Small business owners are using social media to network and help stay top of mind and boost their businesses into the limelight to help promote growth.
So, how can you get the most out of your company’s social media accounts?
Cross-promoting with another business in a similar industry or with compatible offerings can help put you in front of new customers that you otherwise may not have had the chance to communicate with. Cross-promoting could include:
Not only is cross-promoting an effective way to get your business in front of new customers, it’s a great way to help a fellow business in an industry or community which you both share a passion. Building meaningful relationships in your industry regardless of whether it’s online or face-to-face is crucial for the success of any small business.
Most small business owners will try several new methods of marketing if it means garnering more business. Getting involved in virtual industry or community events or offering your services via webinar allows:
If you are participating in a virtual conference, know how the organizer will be promoting the event and request branding and access to registrant lists so that you can amplify the message in your own marketing. Share your involvement on your social channels and more.
When hosting your own webinar, choose a date and time that is convenient for both you and your audience. Consider inviting someone from your network to co-present and add additional value. Most webinar platforms allow attendees to easily add your webinar to their calendar and set reminders for the event, but you’ll want to send regular reminders prior to the event to improve attendance. You can also record your webinar and make the slides and audio available to registrants or even a wider audience afterwards to extend the marketing benefit.
If you're not one for giving in-person presentations, consider starting a podcast. Small businesses have used audio marketing for over 20 years, although the term podcasting wasn't coined until 2004.
Podcasting is great for small businesses because:
Like the other platforms we’ve discussed, podcasting makes it easy to advertise your business and provides another channel for cross-promotion. You can create quick, targeted ads or longer-form conversations with your peers.
If well written, a press-release can be an exceptional means for getting your small business noticed in and around your community and throughout your industry. Though there are many guidelines that need to be followed when constructing a press-release, the publicity could help build trust and give your small business a boost.
To get the lift that you need from your press release, remember these quick tips:
Your small business is surrounded by free and exciting marketing solutions. With a little research, a plan and a clear vision your business can start growing today at no cost other than a little hard work.
Ascentium Capital is an award-winning finance accompany and would love to help your business grow. Whether you're investing in technology or equipment our flexible financing programs can be customized to suit your needs.
Contact us today for a no obligation finance quote.