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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • 5 Hot Strategies to Keep Your SMB Top of Mind This Summer

    June 26, 2017  - Tips for Small Business
    Strategies to Keep Your Business Top Of Mind This Summer
    Summertime, and the living is easy . . . unless you are a small to mid-sized business (SMB) owner. If that is the case, instead of relaxing on a deck and enjoying the weather with a tall cold drink, you may be strategizing tactics to stay top of mind with your customers now that summer has officially begun. (Read More...)
  • Planting the Seeds for Landscape Equipment Financing

    Landscape Equipment financing from Ascentium Capital
    For landscape architects, designers and related fields such as masons, lawn irrigation companies, and arborists, the Green Industry has officially entered the busy season. Your small to medium sized business (SMB) growth may rely on these large design projects, however, completing within a shorter window of time puts stress on your company. It requires a company to scale its work force, battle weather constraints, and select the right projects for your team and resources. (Read More...)
  • Connecting with Customers: How to Improve Your Software Sales

    Let’s face it, every B2B customer sales transaction is just a little different. A good sales team is skilled at reading the customer, understanding their needs and the problem they are trying to solve, as well as communicating how your software or service is what they need – and need immediately. Connecting with your customers is vitally important for not only making that first sale, but up-selling and cross-selling opportunities, and ultimately, ensuring a long-term customer relationship. (Read More...)
  • 8 Video Tools to Help Animate Your Marketing Efforts

    Since the first silent film around 1891, followed by “talkies” in 1927 when The Jazz Singer was produced, people have loved moving pictures and animation. It engages them on a whole new level when they can see the action, and hear voices and noises. So, it’s no wonder that the introduction of video as a corporate marketing tool in social media and on corporate websites is not only accepted but helps your business come alive. (Read More...)
  • Capturing Your Customers Attention with Video Marketing

    April 10, 2017  - Tips for Small Business
    Capture Customers with Video Marketing
    In the age of omni-channel communications and a diverse number of social networks, you customers are inundated with information all day...every day. They work with many brands and are targeted by many others. How do you keep top of mind with your customer, deliver valuable information, or attract new customers without being lost in the digital overload? Video marketing could be just what you need to cut through the digital noise and capture customer attention. (Read More...)
  • 3 Top Tax Tips for SMBs this Tax Season

    March 27, 2017  - Tips for Small Business
    Business Tax Savings
    ax season means different things to different people – it can be welcomed by an individual waiting for a refund, or dreaded as a time to dig deep in your pockets for the IRS. For small to medium sized businesses (SMBs), you've hopefully already met with your tax advisor or accountant to make sure you've accounted for all your business receipts, are aware of all your potential deductions, and dotted all your I's and crossed all your T's during the fiscal year. (Read More...)
  • 3 Business Trends to Make Your 2017 Successful

    March 20, 2017  - Tips for Small Business
    Sales Trends for 2017
    First quarter is almost over. It's time to drive new sales opportunities and make sure your business is prepared to make all of 2017 successful. How do you do this when 69% of sales executives believe the buying process is changing faster than organizations are responding to the changes? The key to staying competitive is to look at the trends. (Read More...)
  • Winning the Hearts and Minds of Your Customers with a Leading Net Promoter Score

    March 6, 2017  - Tips for Small Business
    Net Promoter Surveys
    Every small business wants happy customers. When you feel the love, and have their loyalty, you can achieve great things. How you attract and retain customers, however, will make all the difference for a long term relationship. And a focus on a positive Net Promoter Score® (NPS) will help you build on the customer relationships you've established. (Read More...)
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