Ascentium Capital Blog

If you've been in business longer than a month, odds are good that you've been hit up by companies offering to drive hundreds of additional visitors to your website via the latest social media trend, your Google local profile or, most likely, through improving your website SEO. Whether via automated form submissions on your website, SPAM emails or robo calls… (Read More...)

October is Women's National Small Business month and a great time to reflect on the historical and recent accomplishments of women in the business world. (Read More...)

Businesses are tasked with coming come up with creative ways to attract new customers. But as you know, traditional marketing tactics can be expensive. It can be significantly more cost-effective to market to your existing customers than to find new ones. Your product and services are great, and customers love working with you, but are they telling their industry peers and colleagues about the value you provide? (Read More...)

As IT components increase in both number and complexity, businesses have been brought to the threshold of a major transformation—a digital transformation. Gartner reports that IT spend is shifting from traditional components (e.g., PCs, data centers, mobile phones) to maturing components like cloud solutions or “as a service” (aaS) solutions and the Internet of Things (IoT) as it can be leveraged in operations. These and other IT components are catalyzing a change in the role of IT in an organization. (Read More...)

Healthcare technology is a frontier which may transform all aspects of medical care. Patients, providers, payers and institutions are all seeing changes—and improvements—in type and quality of care. Hospitals are improving the patient experience through a range of technologies like data analytics and remote monitoring. Though there is still a lot of frontier to explore, the current landscape may be pointing to truly transformational achievements in the not-too-distant future. (Read More...)

The U.S. renewable energy industry continues to grow despite federal legislation uncertainties and implementation of new import tariffs. Renewable energy sources accounted for approximately 17% of total electricity generation in 2018. These sources included hydropower (7%), wind (6.6%), biomass (1.5%), solar (1.6%) and geothermal (0.4%). The global market is expected to realize around 5% compound annual growth rate to a size of $2B by 2025. (Read More...)

Industry outlook for medtech and medical device companies continues to be positive for 2019. Experts predict growth in medtech earnings before interest, tax, depreciation and amortization of between 4.5% and 5.5%. They also predict that medical device companies will see growth via innovation, with sales in emerging markets expected to grow more than 10%. (Read More...)

We recently explored best practices for creating powerful video testimonials to help companies bring their customer's stories to life. Video is an excellent option to engage potential customers as it grabs their attention with relatable stories, building on the case study format of challenge/solution/benefit achieved. And a video testimonial is really a prize in your marketing content toolbox. Why? (Read More...)