Ascentium Capital Blog

Over the last several weeks we've introduced tips and best practices for the SMB with little to no social media presence, in order to establish their social brand. As we've said, social media is all about making connections and engaging with your new followers instead of selling to them. For our last post in the Get Social series, we want to share tools you should be leveraging to continue growing and optimizing your social presence. (Read More...)

Now that you have an idea of what you want to accomplish, and have selected the platform, you'll need content. The type of content you create will be heavily influenced by your target audience and your business industry. (Read More...)

In our Get Social for SMBs series, we’ve explored how to set up a basic website and how to use social networks to build your brand and social presence. Now that you’ve established your social presence, it’s time to add to it by developing a blog strategy for reaching new customers and selecting a platform for your new communications. A blog will give you the proverbial soapbox to tell your story. (Read More...)

Social Media is all about making connections. What better and faster way to tell someone about your business than through beautiful and engaging photos? As they say, a picture is worth 1,000 words so share pictures of your products on the social media photo-sharing platform Instagram to communicate and make new connections. (Read More...)

For the fourth post of our Get Social series for small to medium sized businesses (SMBs), we'll explore how you can use Facebook to put a "face" to your business, gain fans and have friends help spread your message. (Read More...)

Twitter offers a great opportunity to expand and reach a global audience, or focus on local customers and prospects. It's all in the way you design, build and execute your content strategy. Twitter stats show 23% of online adults use Twitter, and 38% of those do so on a daily basis. (Read More...)

This week we continue our Get Social series with best practices for using LinkedIn. LinkedIn is one of the most essential social business channels, with 107 million users in the United States (LinkedIn: February 2016) and offers free communities, groups, job searches, business insights, and other professional tools for businesses of all sizes. (Read More...)

With 56% growth in new business volume year-over-year, Ascentium Capital has been named the #3 Top Private Independent Finance Company in 2015 by Monitor, a leading equipment finance industry publication. (Read More...)