We began our Anatomy of a Press Release series covering the various aspects of preparing, distributing and making the most of press releases. We continue with the first W: Who. How can you ensure you are targeting the appropriate prospective audience and in the most effective way possible? We will help you address these important considerations. (Read More...)
Sending company personnel to exhibit at a trade show is typically an expensive endeavor* considering booth cost, travel expenses, promotion, show services, etc. To achieve a positive return on investment, SMBs should take time to plan objectives and ensure attendees are armed with best practices. You can start your implementation of trade show best practices by identifying your show goals and developing the brand message to share with the visitors to your trade show booth. It is important to provide every visitor with a positive experience so that they leave the booth with a good impression and know what service or product your company offers. This can be achieved by professionally and politely communicating your message with as many qualified visitors as possible. (Read More...)
Binson's locations were still using fluorescent lighting. Not only was low fluorescent lighting a challenge for seeing properly and scanning barcodes, but it did not showcase their products very well. In addition, fluorescent lighting did not offer the cost efficiencies of LED technology. With the number of locations, and sizes of the warehouses and retail spaces, making a dramatic change over to LED in a low margin business was looking cost prohibitive – until they found Ascentium Capital. (Read More...)
Small business executives wear many hats. Often, when a company is just starting off, the roles can be blurred and some necessary functions can be overlooked or even avoided. Growing your business requires marketing to get it off the ground. With 63% of marketers stating that their top challenge is generating traffic and leads, according to State of Inbound, small businesses should not overlook one crucial item in their tool box: The Press Release. (Read More...)
Summertime, and the living is easy . . . unless you are a small to mid-sized business (SMB) owner. If that is the case, instead of relaxing on a deck and enjoying the weather with a tall cold drink, you may be strategizing tactics to stay top of mind with your customers now that summer has officially begun. (Read More...)
For landscape architects, designers and related fields such as masons, lawn irrigation companies, and arborists, the Green Industry has officially entered the busy season. Your small to medium sized business (SMB) growth may rely on these large design projects, however, completing within a shorter window of time puts stress on your company. It requires a company to scale its work force, battle weather constraints, and select the right projects for your team and resources. (Read More...)
Let’s face it, every B2B customer sales transaction is just a little different. A good sales team is skilled at reading the customer, understanding their needs and the problem they are trying to solve, as well as communicating how your software or service is what they need – and need immediately. Connecting with your customers is vitally important for not only making that first sale, but up-selling and cross-selling opportunities, and ultimately, ensuring a long-term customer relationship. (Read More...)
Since the first silent film around 1891, followed by “talkies” in 1927 when The Jazz Singer was produced, people have loved moving pictures and animation. It engages them on a whole new level when they can see the action, and hear voices and noises. So, it’s no wonder that the introduction of video as a corporate marketing tool in social media and on corporate websites is not only accepted but helps your business come alive.
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