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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • A Proven Plan for Rebranding

    October 31, 2016  - Tips for Small Business
    successful-rebranding-tips
    Rebranding is not only a time to refresh your company's look but also its position as a brand. It is after all called reBranding. This is a time to reflect on how you stand apart from your competition and how you want to be known by your industry. It is also a time to realign your message internally. The following approach made BevSource's rebranding efforts run smoothly and successfully. (Read More...)
  • Surveys to Improve Your Customer Experience (Part 2 of 2)

    October 24, 2016  - Tips for Small Business
    use surveys for customer experience
    In Surveys to Improve Your Customer Experience (Part 1) we covered the importance of incorporating surveys into your sales and service processes in order to gain valuable feedback and improve customer satisfaction. Now, let's talk about the mechanics. How do you pull off a killer survey that not only generates response, but the right response? (Read More...)
  • Surveys to Improve Your Customer Experience (Part 1 of 2)

    October 19, 2016  - Tips for Small Business
    Survey Your Customers For Success
    For small to medium sized businesses, keeping your fingers on the pulse of the business is vitally important. This is especially true in this age of social networking where recommendations or negative comments can spread virally. The secret is in understanding customer sentiment and working toward continual customer satisfaction improvement. A customer survey is an effective way to get feedback that you can analyze and use to improve the customer experience. (Read More...)
  • Cloud Computing: An Interview with Rackspace

    October 12, 2016  - Technology & Software
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    In today’s high-tech world, small to medium size businesses (SMBs) are often facing the same challenges and opportunities as large enterprise-level companies, but without the same budget. So how do SMBs stay competitive in this environment? One of the major advancements that levels the playing field has been the rise of cloud computing and how it has facilitated the adoption of new technologies. (Read More...)
  • Hotel Technology: Upgrades to Ensure Customers Enjoy Their Stay

    August 31, 2016  - Hospitality Financing
    hotel technology upgrades
    The hotel industry has been transforming, through tremendous in-room and on-property technology upgrades, to keep up with today's tech savvy consumer's requirements and expectations. That simple hotel room of our collective past with a television, phone, alarm clock and mini-fridge is becoming far more sophisticated and now kids might not rate the hotel on its pool, but rather the download speeds of the Wi-Fi. (Read More...)
  • Top 3 Reasons Why You Need a Small Business Loan

    August 19, 2016  - Small Business Loans
    Get A Small Business Loan
    When you are busy building a small to medium sized business (SMB), it's sometimes hard to see the forest through the trees. Your life can become a 24/7 never-ending cycle of work, billing, marketing, strategizing, and more work. Every now and then an idea or opportunity comes along and you need to take a look at your bank account and make a decision: Can or should I invest in this? How can I make it work? Should I just wait? Or can I take out a small business loan to accelerate my business? (Read More...)
  • LED Lighting: A Bright Idea for Small Business Savings

    August 10, 2016  - Tips for Small Business
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    What would you think of a 14-hour light bulb? Probably not much, but that was the length of time Thomas Edison's bulb lasted – which in 1879 equaled the duration of burning 30 candles. Today, lights are something you might not think much about – you flip on the lights when opening your business, and the last one out shuts them off. Some office buildings even leave "night lights" on; a certain level of lighting that is less than during work hours but doesn't plunge your business into total darkness. But did you know that energy used by lights alone can be 20-50% of your electric bill? Upgrading your business to light emitting diode (LED) lights can be a powerful savings tool that you shouldn't over look. (Read More...)
  • Direct Mail Resurgence Surprises SMBs and Delivers Marketing ROI

    July 26, 2016  - Tips for Small Business
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    Is direct mail part of your annual marketing mix? If you answered no, you may want to reconsider. With so much in the media about social marketing campaigns, mobile coupons, and opt-in for multichannel marketing efforts, you may think direct mail marketing campaigns are disappearing like the dinosaurs. You would, however, be mistaken. Direct mail has adapted to the changes in technology and can give small to medium-sized business (SMB) marketers a cost-effective way to stay in front of prospects and clients while delivering measurable ROI. (Read More...)
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