We’ve all been there - facing the dreaded writer’s block. You sit down in front of your computer screen with a cup of coffee and your marketing hat on and . . . nothing. The next time you find yourself needing inspiration for a newsworthy press release topic, refer to these seven content ideas to get the ideas flowing and keyboard clicking. (Read More...)
Thanks to LED lighting conversions financed by Ascentium Capital, residents at Independence Village & StoryPoint’s 10 senior living facilities enjoy brighter days and the company saves $300,000 in energy costs annually. Ascentium Capital, Be-Energy Solutions, and Michigan Saves teamed up to ensure the 10-facility conversion was a success. They delivered a solution that required a minimal outlay of cash and provided immediate savings in utility costs. After successfully completing the project, the benefits and cost savings of the LED lighting conversion were confirmed through a measurement verification study. (Read More...)
As 2017 came to an end, one thing was certain: we have tax reform. There were many gives and takes before we had the final bill pass and this left individuals and corporate America scrambling to figure out what the new tax laws mean and what they could do to maximize their tax benefits for 2017 filings. (Read More...)
It can be wise to run your business in a lasting and responsible way—to position it to take advantage of opportunities, benefit financially and leave behind a positive legacy. In developing an environmental sustainability policy, you must first look at your own operations and evaluate your ecological footprint. (Read More...)
While many companies are avoiding developing sustainability policies, a select group are responding to the need for urgent action. One might think this is a concern for Fortune 500 companies and ask, why does my small business need an environmental sustainability policy? Environmental sustainability has become an essential component of 21st century business operations. (Read More...)
With six magnetic resonance imaging (MRI) centers in Illinois and Wisconsin, MRI Consulting, Inc. is really in the business of helping people. But what happens when the people in the business of helping others need a little help? (Read More...)
As important as your press release is, distributing that news suitably is just as critical. You cannot apply the famous Kevin Costner movie quote “If you build it, they will come” to a press release. Instead, you need to push your news to as wide of an audience as possible. And to accomplish this, you need to expand your thinking regarding your distribution audience and potential placements. (Read More...)
With year-end approaching, it is a great time to ask yourself: have you maximized spending on business assets to capture significant tax incentives? If not, or you're not alone. (Read More...)
