Ascentium Capital Blog

Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)

As we head into April, we wanted to reflect on 2017 and the roller coaster ride many experienced during first quarter of 2018. They say March enters as a lion and exits as a lamb. This March may have been turned on its head. (Read More...)

One of the most critical decisions a franchise owner can make, is selecting the method of funding for your business. With many funding options available for franchise operators, it is important to understand pros and cons before committing to a financing plan of action. We will examine several funding sources and cover the key points to consider. The financing you select can have a substantial impact on the overall health and success of your business. You should always consult your accountant or tax advisor before making a final decision. (Read More...)

In every era, certain organizations are considered industry leaders. However, the set of criteria that earns that distinction and defines leadership evolves over time, ranging from operational and R&D excellence, to new product development, or a focus on core competencies. Then the focus around the ability to innovate. The bar has again been raised and most recently the foundation of business leadership has shifted to a concept that encompasses the best practices from all these antecedents: corporate sustainability. (Read More...)

We’ve all been there - facing the dreaded writer’s block. You sit down in front of your computer screen with a cup of coffee and your marketing hat on and . . . nothing. The next time you find yourself needing inspiration for a newsworthy press release topic, refer to these seven content ideas to get the ideas flowing and keyboard clicking. (Read More...)

Thanks to LED lighting conversions financed by Ascentium Capital, residents at Independence Village & StoryPoint’s 10 senior living facilities enjoy brighter days and the company saves $300,000 in energy costs annually. Ascentium Capital, Be-Energy Solutions, and Michigan Saves teamed up to ensure the 10-facility conversion was a success. They delivered a solution that required a minimal outlay of cash and provided immediate savings in utility costs. After successfully completing the project, the benefits and cost savings of the LED lighting conversion were confirmed through a measurement verification study. (Read More...)

As 2017 came to an end, one thing was certain: we have tax reform. There were many gives and takes before we had the final bill pass and this left individuals and corporate America scrambling to figure out what the new tax laws mean and what they could do to maximize their tax benefits for 2017 filings. (Read More...)

It can be wise to run your business in a lasting and responsible way—to position it to take advantage of opportunities, benefit financially and leave behind a positive legacy. In developing an environmental sustainability policy, you must first look at your own operations and evaluate your ecological footprint. (Read More...)