Ascentium Capital Blog

In our last post we walked you through the steps for selecting the trade show events that are the best fit for your company's goals. Now we'll discuss key considerations and best practices for choosing booth locations. Trade show events provide sales opportunities, but it is the physical location of the booth at the show that enhances visibility, booth traffic and return on investment for your business. For your customers to experience your trade show booth, they must be able to find you. (Read More...)

Trade shows provide the opportunity for small and large businesses to increase the visibility of their products, services and brands to current and potential customers. When considering options to increase your company's exposure and showcase products, there are two important aspects to trade show selection. This two-part blog post will highlight key considerations and best practices for selecting the shows to exhibit and selecting the location of your booth at the shows. (Read More...)

Since margins on fuel sales can be small, it's vital that c-store operators get those customers to go in-store to make purchases. Programs to convert gas-only customers into gas-plus customers can be as simple as increased signage at the pump. Bright LED lighting makes a business stand out and appear safer, which can entice consumers to pull into your store over other options. (Read More...)

The U.S. convenience store industry is facing the challenging truth that Americans are changing the way they shop for snacks and drinks. The 150,000 plus convenience stores in the nation are being pressured from all sides. Fast-food restaurants and supermarkets are engaging in price wars, and dollar stores continue popping up and Amazon.com offers quick delivery for basic items. (Read More...)

When was the last time you stopped into your local bakery or patisserie and thought about anything but the coffee you crave or the incredible scents of the sweets on display? There’s a lot of expensive machinery that goes into running a high-end bakery from coffee and cappuccino makers to commercial grade ovens and mixers and other specialty equipment. With this expensive equipment, and the cost of potential replacements or expansion upgrades, a baker could get burnt without the right lender. (Read More...)

Design is a crucial part of any marketing campaign’s success. Campaigns are intended to raise the profile of your brand and drive customers to buy your products or services. With a growth in spending from $83 billion in 2017 to a predicted $129.23 billion in 2021, perfecting the appeal of your digital advertisements is extremely critical. (Read More...)

Fewer and fewer of us nowadays are enjoying the experience of washing our car in our own driveway on a Saturday morning. It was a first car owner's ritual; soaping up the car with a big sponge and rinsing it off with the garden hose. Before we all assume it's the youth of today not wanting to put in a little hard work and elbow grease, we should realize . . . that's only part of the problem. The main issue is the waste water run-off from these seemingly harmless chores. That sudsy water running off your driveway into the street is called nonpoint runoff and it is the leading cause of fresh water nonpoint source (NPS) pollution in the United States. And, it is causing many states and communities to ban the once typical suburban activity. (Read More...)

When Robert Powell left the banking industry to fulfill an entrepreneurial dream, he looked for a business that would be a good fit and would grow. When Tower Car Wash & Detail Center came on the market in 2005, Powell could see it was not only a match for his small business dreams, but with the right service, offerings, and customer experience for those who frequented his Batavia, Illinois location . . . he could clean up. (Read More...)