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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • SMB Response to the COVID-19 Pandemic: Embracing the Need for Change

    image of blocks changing from reading chance to reading change
    There is some good news in the midst of the chaos. SMB entrepreneurs are known for their innovative strategies and, facing a community in need, some companies are redefining their value proposition for the short term. Several industries are also seeing growth in previously under-utilized virtual services. (Read More...)
  • Fall is in the air and so is Section 179

    November 13, 2019  - Tips for Small Business
    man's hand outstretched with money bags falling into his hand
    The temperatures have dropped, the leaves are turning and most of the country has fallen back one hour. This can only mean one thing: The end of the 2019 is near. This is a good time to review your company’s position with your tax advisor and to think about taking advantage of Section 179 tax incentives which may make year-end purchases worthwhile and affordable. (Read More...)
  • Ascentium Women Share Their Lessons in Leadership

    October 31, 2019  - Tips for Small Business
    female leader at Ascentium Capital shares insights with male peer
    Studies have identified a marked management style among women leaders. They are strongly oriented toward team performance and consider morale and motivation key factors for optimum performance. Their preference for collaboration also makes them highly effective when working with clients, helping them establish constructive relationships. (Read More...)
  • Ascentium Women Share Insight on Work-Life Balance

    October 22, 2019  - Tips for Small Business
    image of four top saleswomen at Ascentium Capital
    Balancing the personal and professional sides of life can be like walking a tightrope for many professionals. Success appears to be mixed according to some surveys. In an environment where half those surveyed said that work-life imbalance means lost time with family and friends and 40 percent experience workplace burnout, the ability to achieve that sought-for and fulfilling balance may be hard to come by. (Read More...)
  • Back to the Basics: Small & Medium Business SEO to Prep for 2020

    October 4, 2019  - Tips for Small Business
    woman holding glowing icons depicting SEO factors
    If you've been in business longer than a month, odds are good that you've been hit up by companies offering to drive hundreds of additional visitors to your website via the latest social media trend, your Google local profile or, most likely, through improving your website SEO. Whether via automated form submissions on your website, SPAM emails or robo calls… (Read More...)
  • She Means Business… and the Numbers are Hard to Ignore

    October 2, 2019  - Tips for Small Business
    photo of female business owner in conference room with staff working behind her
    October is Women's National Small Business month and a great time to reflect on the historical and recent accomplishments of women in the business world. (Read More...)
  • 6 Step Roadmap to Drive Revenue with Referrals

    August 13, 2019  - Tips for Small Business
    image of street sign saying referral revenue at next exit
    Businesses are tasked with coming come up with creative ways to attract new customers. But as you know, traditional marketing tactics can be expensive. It can be significantly more cost-effective to market to your existing customers than to find new ones. Your product and services are great, and customers love working with you, but are they telling their industry peers and colleagues about the value you provide? (Read More...)
  • 2019 State of the Information Technology Industry

    image depicting cloud computing concept
    As IT components increase in both number and complexity, businesses have been brought to the threshold of a major transformation—a digital transformation. Gartner reports that IT spend is shifting from traditional components (e.g., PCs, data centers, mobile phones) to maturing components like cloud solutions or “as a service” (aaS) solutions and the Internet of Things (IoT) as it can be leveraged in operations. These and other IT components are catalyzing a change in the role of IT in an organization. (Read More...)
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