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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Car Wash Equipment Manufacturers & Operators Shine with Simple Financing

    February 11, 2019  - Car WashCustomer Reviews
    Image of Todd Davy from DRB systems inc with blog title overlaid
    DRB Systems (DRB), a leading provider of technology-enabled devices and software solutions for the car wash industry headquartered in Ohio, has taken that notion of helping each other by teaming up with Ascentium Capital to offer financing for car wash operators and owners. This has enabled DRB and their car wash clients to reach a new level of success, and it pays off for both. (Read More...)
  • Selling Simplified’s CFO demands more from technology financing, and Ascentium delivers

    Image of Selling Simplified CFO with text that reads Selling Simplified's CFO demands more from technology financing
    Karen Phillips, CFO of Selling Simplified in Denver, CO, explains how Ascentium’s technology financing helped them automate and streamline operations to stay ahead of competition and provide customers with the best data possible. Selling Simplified has been able to strengthen their technology infrastructure through financing servers, software, licenses and other technology items. (Read More...)
  • Trade Show Booth Location Selection

    December 10, 2018  - Tips for Small Business
    image showing trade show floor all in white with one booth highlighted in orange to show placement of booth
    In our last post we walked you through the steps for selecting the trade show events that are the best fit for your company's goals. Now we'll discuss key considerations and best practices for choosing booth locations. Trade show events provide sales opportunities, but it is the physical location of the booth at the show that enhances visibility, booth traffic and return on investment for your business. For your customers to experience your trade show booth, they must be able to find you. (Read More...)
  • A Guide to Trade Show Event Selection

    November 27, 2018  - Tips for Small Business
    image of people walking inside the lobby of a trade show event
    Trade shows provide the opportunity for small and large businesses to increase the visibility of their products, services and brands to current and potential customers. When considering options to increase your company's exposure and showcase products, there are two important aspects to trade show selection. This two-part blog post will highlight key considerations and best practices for selecting the shows to exhibit and selecting the location of your booth at the shows. (Read More...)
  • Convenience Store Owners—At the Pump Promotion to Keep Profits Flowing

    November 5, 2018  - C-store & Gas Stations
    image of man with gas pump and dollar sign coming out of pump nozzle
    Since margins on fuel sales can be small, it's vital that c-store operators get those customers to go in-store to make purchases. Programs to convert gas-only customers into gas-plus customers can be as simple as increased signage at the pump. Bright LED lighting makes a business stand out and appear safer, which can entice consumers to pull into your store over other options. (Read More...)
  • Convenience Store Owners—Drive Consumers Beyond the Pump to Keep Profits Flowing

    October 29, 2018  - C-store & Gas Stations
    Photo of man in convenience store with gas station outside
    The U.S. convenience store industry is facing the challenging truth that Americans are changing the way they shop for snacks and drinks. The 150,000 plus convenience stores in the nation are being pressured from all sides. Fast-food restaurants and supermarkets are engaging in price wars, and dollar stores continue popping up and offers quick delivery for basic items. (Read More...)
  • Financing the Sweet Smell of Success (One Bakery at a Time)

    October 22, 2018  - Customer ReviewsRestaurant
    header image of John Kraus in front of his bakery Patisserie 46
    When was the last time you stopped into your local bakery or patisserie and thought about anything but the coffee you crave or the incredible scents of the sweets on display? There’s a lot of expensive machinery that goes into running a high-end bakery from coffee and cappuccino makers to commercial grade ovens and mixers and other specialty equipment. With this expensive equipment, and the cost of potential replacements or expansion upgrades, a baker could get burnt without the right lender. (Read More...)
  • 11 Do’s and Don’ts for Designing Winning Display Ads

    August 20, 2018  - Tips for Small Business
    image of multiple device screens with digital advertising in text
    Design is a crucial part of any marketing campaign’s success. Campaigns are intended to raise the profile of your brand and drive customers to buy your products or services. With a growth in spending from $83 billion in 2017 to a predicted $129.23 billion in 2021, perfecting the appeal of your digital advertisements is extremely critical. (Read More...)
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