Is direct mail part of your annual marketing mix? If you answered no, you may want to reconsider.
With so much in the media about social marketing campaigns, mobile coupons, and opt-in for multichannel marketing efforts, you may think direct mail marketing campaigns are disappearing like the dinosaurs. You would, however, be mistaken. Direct mail has adapted to the changes in technology and can give small to medium-sized business (SMB) marketers a cost-effective way to stay in front of prospects and clients while delivering measurable ROI.