Ascentium Capital Blog

In the face of big box stores, Amazon taking over retail online, and national chain restaurants in every community, local companies have mounted a campaign to revitalize community businesses. The “shop small” approach has taken America by storm and the hospitality industry has sat up, fluffed their pillows and taken notice. (Read More...)

Nason Kassab grew up in hotels. Not in the literal sense, but fairly close. Nason’s family was in the hotel business in the mid-west, and after working in the family business and learning what it takes to build a business, he branched out on his own 15 years ago. His first project was an ambitious one – a distressed national economy hotel that he and his team remodeled and sold, and the rest has been a whirlwind of hospitality growth and expansion. (Read More...)

Entrepreneurs are idea people, and every day they grow business concepts into great small to medium sized businesses (SMBs). Often this starts on a small scale and once the business plan is proven and some traction takes hold, these same entrepreneurs are already thinking: What can I do better? How can I broaden my reach? How can my business grow and flourish? And, many times the answer is simply: money. (Read More...)

Our “Anatomy of a Press Release” series has arrived at its final installment: H, or the “How”. How you write your press release is critically important. You need to capture the reader's attention, clearly convey your topic and your company's benefit statement and offer a call to action (CTA) to generate interest. To do all of that, it needs to have text appeal. (Read More...)

As we head into April, we wanted to reflect on 2017 and the roller coaster ride many experienced during first quarter of 2018. They say March enters as a lion and exits as a lamb. This March may have been turned on its head. (Read More...)

One of the most critical decisions a franchise owner can make, is selecting the method of funding for your business. With many funding options available for franchise operators, it is important to understand pros and cons before committing to a financing plan of action. We will examine several funding sources and cover the key points to consider. The financing you select can have a substantial impact on the overall health and success of your business. You should always consult your accountant or tax advisor before making a final decision. (Read More...)

In every era, certain organizations are considered industry leaders. However, the set of criteria that earns that distinction and defines leadership evolves over time, ranging from operational and R&D excellence, to new product development, or a focus on core competencies. Then the focus around the ability to innovate. The bar has again been raised and most recently the foundation of business leadership has shifted to a concept that encompasses the best practices from all these antecedents: corporate sustainability. (Read More...)

We’ve all been there - facing the dreaded writer’s block. You sit down in front of your computer screen with a cup of coffee and your marketing hat on and . . . nothing. The next time you find yourself needing inspiration for a newsworthy press release topic, refer to these seven content ideas to get the ideas flowing and keyboard clicking. (Read More...)