It's the same for nearly every company we assist. Before anyone decides whether to buy anything from them or do any business with them, they check out the website. And they do it even if they first learn about the company offline. So it's hard to overstate the importance of getting your web design right. (Read More...)
Renowned Chef Terry Craig and his wife Laura opened their first Jalapeño Inferno restaurant in Scottsdale in 1999 and have grown to be one of the valley’s most respected and recognized names for high quality, authentic Mexican food. When the established entrepreneurs sought to expand into a new market area, Terry reached out to Ascentium Capital for help. (Read More...)
In March of 2020, restaurant sales plummeted after in-person dining was severely restricted. Fast forward a few weeks, and a new trend emerged illustrated by long drive-thru lines wrapped around fast-food locations, drive-thru lanes became the superstar, helping fast-food chains' sales rebound faster than those of full-service restaurants. In 2020, drive-thru visits grew by 27% in the third quarter and represented 44% of off-premises orders across the restaurant industry, according to the NPD Group. The drive-thru has evolved into the centerpiece of the fast-food industry. QSR businesses have been eager and wise to employ strategies that leverage this advantage as consumers flock to drive-thru lanes. (Read More...)
Small businesses have experienced significant impacts since the arrival and persistence of the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small businesses worry about financial hardship from prolonged closures, and 58% of business owners are concerned over having to close their business permanently. In the current climate of social distancing, many businesses have had to completely rethink the way they operate. Companies that move quickly to adjust their business plan are best positioned to survive. (Read More...)
The COVID-19 pandemic has wreaked havoc around the world and left many business owners struggling. According to the National Federation of Independent Business (NFIB), 92% of small businesses said they had suffered negative effects as a result of the pandemic. The business landscape has changed, and credit is more important than ever to pave the road to recovery. (Read More...)
The Covid-19 pandemic has changed our daily life and forced many companies to adapt to wearing masks, social distancing, expanding remote work situations and embracing digital solutions. As we navigate an uncharted marketplace, there’s no playbook to reference for this uncertain business environment. Companies are challenged to rapidly transform to meet evolving business practices with the use of technology. (Read More...)
One of the oldest forms of marketing strategy to build your brand is the use of branded merchandise to keep your business top of the mind with prospects and current customers and to place your company in a position of value. Billions of dollars are spent every year by large and small businesses giving away items with their logos. These branded giveaways generate exposure by giving the chance for an introduction and a cue that your business is ready to serve them. In the recent times of dealing with COVID 19, a simple gift of something fun and useful reminds people of some normalcy, and you stand by ready to help them grow their business. (Read More...)
As we adapt to the impact of the pandemic, a business’ online presence is even more essential. This is a perfect time to distinguish your business from the competition during these unprecedented times with client reviews.
Consumers look for and rely on reviews and expect them from established trustworthy businesses. With access to numerous online platforms, customers can share their experience with the world in just a few clicks, and reviews can be an invaluable asset. (Read More...)
