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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Capitalize on Cyberspace with aaS Technology Solutions

    September 30, 2020  - Technology & Software
    diagram depicting a software-as-a-service cloud environment
    The Covid-19 pandemic has changed our daily life and forced many companies to adapt to wearing masks, social distancing, expanding remote work situations and embracing digital solutions. As we navigate an uncharted marketplace, there’s no playbook to reference for this uncertain business environment. Companies are challenged to rapidly transform to meet evolving business practices with the use of technology. (Read More...)
  • Boost Your Brand with Promotional Products

    June 29, 2020  - Tips for Small Business
    photo of smiling woman giving away branded promotional items at trade show
    One of the oldest forms of marketing strategy to build your brand is the use of branded merchandise to keep your business top of the mind with prospects and current customers and to place your company in a position of value. Billions of dollars are spent every year by large and small businesses giving away items with their logos. These branded giveaways generate exposure by giving the chance for an introduction and a cue that your business is ready to serve them. In the recent times of dealing with COVID 19, a simple gift of something fun and useful reminds people of some normalcy, and you stand by ready to help them grow their business. (Read More...)
  • Online Reviews – Your Business May Need Them Now More Than Ever

    June 4, 2020  - Tips for Small Business
    image of a mobile phone showing business review rating and chat bubbles depicting possible reviews
    As we adapt to the impact of the pandemic, a business’ online presence is even more essential. This is a perfect time to distinguish your business from the competition during these unprecedented times with client reviews. Consumers look for and rely on reviews and expect them from established trustworthy businesses. With access to numerous online platforms, customers can share their experience with the world in just a few clicks, and reviews can be an invaluable asset. (Read More...)
  • 5 Free Ways to Market Your Small Business

    May 18, 2020  - Tips for Small Business
    image of a yellow neon sign that reads free
    Implementing your marketing strategies shouldn’t cause you stress because there are plenty of free and easy ways to promote your small business. Small business owners can take advantage of creative yet affordable ways to marketing their businesses - so let your imagination flow and start using these 5 free resources that are right at your fingertips: (Read More...)
  • Suddenly Remote, Part 3: Tips for Remote Workers

    graphic of woman working at home
    The Coronavirus (COVID-19) is presenting new and unique challenges for businesses and their employees nationwide. Many are working remotely full-time for the first time, isolated from co-workers, friends and family. Daily lives and routines are disrupted which may cause anxiety and stress as well as strain us physically, mentally, and financially. In uncertain times, it is important to focus on the things that you can control. With that in mind, we have some tips to help employees who are suddenly working remote. (Read More...)
  • Suddenly Remote, Part 2: Process and People Tips

    illustration of four remote work environments connecting with cloud technology
    Many companies have had to make a quick pivot to remote operations. Part 1 of this article examined some of the technology and software needed to make a successful change. This part offers insights and tips from companies that have been operating remotely and focuses on the other two components of the organizational model: Process and People. (Read More...)
  • Suddenly Remote, Part 1: Enabling Technologies

    Remote office technology
    In what might seem like the blink of an eye, the majority of companies nationwide have shifted to doing business remotely. Supporting employee motivation, morale and productivity at a distance comes with new challenges for business leaders. (Read More...)
  • SMB Response to the COVID-19 Pandemic: Embracing the Need for Change

    image of blocks changing from reading chance to reading change
    There is some good news in the midst of the chaos. SMB entrepreneurs are known for their innovative strategies and, facing a community in need, some companies are redefining their value proposition for the short term. Several industries are also seeing growth in previously under-utilized virtual services. (Read More...)
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