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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • 2019 State of the Information Technology Industry

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    As IT components increase in both number and complexity, businesses have been brought to the threshold of a major transformation—a digital transformation. Gartner reports that IT spend is shifting from traditional components (e.g., PCs, data centers, mobile phones) to maturing components like cloud solutions or “as a service” (aaS) solutions and the Internet of Things (IoT) as it can be leveraged in operations. These and other IT components are catalyzing a change in the role of IT in an organization. (Read More...)
  • Healthcare Technology Update: The Transformation

    June 10, 2019  - Industry NewsHealthcare
    photo of stethoscope with graphic icons of medical images overlaid
    Healthcare technology is a frontier which may transform all aspects of medical care. Patients, providers, payers and institutions are all seeing changes—and improvements—in type and quality of care. Hospitals are improving the patient experience through a range of technologies like data analytics and remote monitoring. Though there is still a lot of frontier to explore, the current landscape may be pointing to truly transformational achievements in the not-too-distant future. (Read More...)
  • 2019 State of the Renewable Energy Industry

    June 3, 2019  - EnergyIndustry News
    photo of male and female worker walking in front of large solar panels on a solar farm
    The U.S. renewable energy industry continues to grow despite federal legislation uncertainties and implementation of new import tariffs. Renewable energy sources accounted for approximately 17% of total electricity generation in 2018. These sources included hydropower (7%), wind (6.6%), biomass (1.5%), solar (1.6%) and geothermal (0.4%). The global market is expected to realize around 5% compound annual growth rate to a size of $2B by 2025. (Read More...)
  • 2019 State of the Medical Device Industry

    May 27, 2019  - Healthcare
    Image of doctor using tablet with image overlay of medical technology icons
    Industry outlook for medtech and medical device companies continues to be positive for 2019. Experts predict growth in medtech earnings before interest, tax, depreciation and amortization of between 4.5% and 5.5%. They also predict that medical device companies will see growth via innovation, with sales in emerging markets expected to grow more than 10%. (Read More...)
  • 4 Top Tips for Promoting Video Testimonials

    May 20, 2019  - Tips for Small Business
    image of business persons hand writing just share on white board
    We recently explored best practices for creating powerful video testimonials to help companies bring their customer's stories to life. Video is an excellent option to engage potential customers as it grabs their attention with relatable stories, building on the case study format of challenge/solution/benefit achieved. And a video testimonial is really a prize in your marketing content toolbox. Why? (Read More...)
  • 2019 State of the Business Equipment Financing & Leasing Industry

    image of businessman hand with pen reviewing charts and reports
    The Equipment Financing and Leasing Industry is a $1 trillion-dollar industry, with approximately 60% of leased and purchased equipment in the United States funded by the equipment financing and leasing industry. Over the past few years, there has been significant growth in this financing sector. Uptrends are expected to continue in 2019, though 2018 was considered a banner year with greater advancement than is expected to be seen in 2019. (Read More...)
  • 6 Best Practices for Creating Powerful Video Testimonials

    March 4, 2019  - Tips for Small Business
    image of business people being interviewed on camera
    Did you know research conducted by Microsoft showed the average person has an attention span of eight seconds, which is on par with a goldfish? Or, to be more precise, the goldfish beats us by one full second according to Statistic Brain. And although the statistic may seem a bit fishy, content in this digital age is being condensed into more digestible snippets and being offered in more visually appealing and memorable ways . . . such as video. (Read More...)
  • Appreciating the Section 179 Depreciation

    February 25, 2019  - Tips for Small Business
    calendar image with post-it note and handwritten reminder to file tax return
    The first quarter of the new year… besides cool weather and new opportunities, we analyze our 2018 income or revenue to prepare for tax returns. As a small business, one area for tax savings you may benefit from is Section 179. Section 179 is a tax incentive that lets eligible small business owners accelerate deductions on equipment and assets they purchase for their business or immediately expense the cost of qualifying property—rather than recovering such costs through depreciation deductions. (Read More...)
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