Since the first silent film around 1891, followed by “talkies” in 1927 when The Jazz Singer was produced, people have loved moving pictures and animation. It engages them on a whole new level when they can see the action, and hear voices and noises. So, it’s no wonder that the introduction of video as a corporate marketing tool in social media and on corporate websites is not only accepted but helps your business come alive.
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In the age of omni-channel communications and a diverse number of social networks, you customers are inundated with information all day...every day. They work with many brands and are targeted by many others. How do you keep top of mind with your customer, deliver valuable information, or attract new customers without being lost in the digital overload? Video marketing could be just what you need to cut through the digital noise and capture customer attention. (Read More...)
ax season means different things to different people – it can be welcomed by an individual waiting for a refund, or dreaded as a time to dig deep in your pockets for the IRS. For small to medium sized businesses (SMBs), you've hopefully already met with your tax advisor or accountant to make sure you've accounted for all your business receipts, are aware of all your potential deductions, and dotted all your I's and crossed all your T's during the fiscal year. (Read More...)
First quarter is almost over. It's time to drive new sales opportunities and make sure your business is prepared to make all of 2017 successful. How do you do this when 69% of sales executives believe the buying process is changing faster than organizations are responding to the changes? The key to staying competitive is to look at the trends. (Read More...)
Every small business wants happy customers. When you feel the love, and have their loyalty, you can achieve great things. How you attract and retain customers, however, will make all the difference for a long term relationship. And a focus on a positive Net Promoter Score® (NPS) will help you build on the customer relationships you've established. (Read More...)
2016 will be a year to remember. It was a year of business changes, social dilemmas, financial scandals, and political upheavals such as Brexit and the U.S. Presidential election. For many people, 2016 is one they are happy to say goodbye to and are eagerly ready to user in a new year. Perhaps those most looking forward to what's in store for 2017 are small business owners. No matter which side of the political fence you sat on in 2016, as we begin 2017 and the political leadership torch is passed there is a sense of optimism in the state of the small business.
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Thinking about financing to acquire the equipment or technology your business needs? You’re not alone. According to a recent Equipment Leasing and Financing Association (ELFA) study, 78% of businesses used equipment financing. With a 3% growth in investment in equipment and software anticipated through 2017, the need for financing remains strong. (Read More...)
Although digital channels have risen in popularity for both consumers and businesses over the past several years, marketers are seeing a resurgence in tactile efforts like direct mail due to their ability to engage the recipient in different ways than emails and online ads. We recently talked with Mike Henle, owner of Henle Printing Company, about the trends and advancements in printing for businesses. (Read More...)
