As important as your press release is, distributing that news suitably is just as critical. You cannot apply the famous Kevin Costner movie quote “If you build it, they will come” to a press release. Instead, you need to push your news to as wide of an audience as possible. And to accomplish this, you need to expand your thinking regarding your distribution audience and potential placements. (Read More...)
With year-end approaching, it is a great time to ask yourself: have you maximized spending on business assets to capture significant tax incentives? If not, or you're not alone. (Read More...)
When you think of business financing and leasing relationships, most times there is an assumed one-to-one association between the business and the financing company. There are, however, more complex business partnerships that require financing alternatives. As a lender in this multi-party relationship, being able to provide fast and effective cash flow solutions through quoting tools and other technology enhances these important partnerships. (Read More...)
A large and growing number of businesses are realizing substantial financial and environmental benefits from sustainable business practices. There is much to be gained through responsible and environmentally friendly operations, and it is becoming more of an expectation than an option. In this blog series, we will take an in depth look at environmental sustainability, including the policy framework and best practices by leading companies around the world. (Read More...)
As with so many things. . . timing is everything. It can make or break a relationship, impact a business opportunity, or determine if you catch the morning train. And, the timing around a press release can be the difference between a successful communication or missed opportunity. (Read More...)
There's one thing about small town USA that is true across our country – your neighbors are like family. The business community is made up of people who understand the importance of relying on their neighbors, delivering value, and giving back. They also understand the need to invest in their business to keep current if they want their community to thrive. In southwest Arkansas, Buddy & Howdy's, Inc. operates as regional chain of gas stations with convenience stores using that important philosophy. (Read More...)
We previously covered the importance of protecting yourself and your business from Identity Theft but, due to the recent Equifax® data breach, it's important to reiterate what steps you can take when your personal information may already be in the hands of hackers.
Access to credit and financing is crucial for any business. Without the ability to supplement cash flow or acquire new technology and equipment, many companies would see their growth severely impacted. And with personal credit profiles continuing to be a factor for many small business financing transactions, business owners are asking: What actions can I take to protect my credit? (Read More...)
The tried and true press release as a communication vehicle for small to medium sized businesses (SMBs) all over the world follows a certain format, but it has changed in recent years. One word to describe the new formatting style of today's modern press release would be robust. And part of that robustness includes multimedia and invisible, yet very important, search engine optimization (SEO) strategies. (Read More...)