Small to medium businesses (SMBs) are always looking for creative ways to do more with less. With limited resources at their disposal, the most successful organizations find innovative approaches to reach their target audience and boost sales. Fortunately, the emergence of AI marketing tools has provided a solution for SMBs to streamline their marketing efforts and achieve superior results. AI marketing tools are software programs that leverage artificial intelligence and machine learning algorithms to automate and optimize various marketing functions. By utilizing these tools, SMBs can enhance their marketing strategies, increase customer engagement, and improve conversion rates. (Read More...)
Whether your business is focusing on growth initiatives or adding efficiency for your customers and workforce, having the best-performing technology is critical to your eventual success. In addition to providing a better user experience, newer technology can improve security, fix bugs, prevent malware, and decrease downtime, but it can be expensive. (Read More...)
If there's one constant about healthcare in this country, it's that it is always evolving, thanks to technology and innovation. From streamlining processes to admit or discharge a patient faster to developing a vaccine for COVID-19, these improvements have had direct impacts on patients' lives. (Read More...)
It's the same for nearly every company we assist. Before anyone decides whether to buy anything from them or do any business with them, they check out the website. And they do it even if they first learn about the company offline. So it's hard to overstate the importance of getting your web design right. (Read More...)
The Covid-19 pandemic has changed our daily life and forced many companies to adapt to wearing masks, social distancing, expanding remote work situations and embracing digital solutions. As we navigate an uncharted marketplace, there’s no playbook to reference for this uncertain business environment. Companies are challenged to rapidly transform to meet evolving business practices with the use of technology. (Read More...)
Many companies have had to make a quick pivot to remote operations. Part 1 of this article examined some of the technology and software needed to make a successful change. This part offers insights and tips from companies that have been operating remotely and focuses on the other two components of the organizational model: Process and People. (Read More...)
In what might seem like the blink of an eye, the majority of companies nationwide have shifted to doing business remotely. Supporting employee motivation, morale and productivity at a distance comes with new challenges for business leaders. (Read More...)
As IT components increase in both number and complexity, businesses have been brought to the threshold of a major transformation—a digital transformation. Gartner reports that IT spend is shifting from traditional components (e.g., PCs, data centers, mobile phones) to maturing components like cloud solutions or “as a service” (aaS) solutions and the Internet of Things (IoT) as it can be leveraged in operations. These and other IT components are catalyzing a change in the role of IT in an organization. (Read More...)
