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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Connecting with Customers: How to Improve Your Software Sales

    Solving-the-B2B-Buyer-Disconnect
    Let’s face it, every B2B customer sales transaction is just a little different. A good sales team is skilled at reading the customer, understanding their needs and the problem they are trying to solve, as well as communicating how your software or service is what they need – and need immediately. Connecting with your customers is vitally important for not only making that first sale, but up-selling and cross-selling opportunities, and ultimately, ensuring a long-term customer relationship. (Read More...)
  • 8 Video Tools to Help Animate Your Marketing Efforts

    8-video-animation-tools-for-marketing
    Since the first silent film around 1891, followed by “talkies” in 1927 when The Jazz Singer was produced, people have loved moving pictures and animation. It engages them on a whole new level when they can see the action, and hear voices and noises. So, it’s no wonder that the introduction of video as a corporate marketing tool in social media and on corporate websites is not only accepted but helps your business come alive. (Read More...)
  • Cloud Computing: An Interview with Rackspace

    October 12, 2016  - Technology & Software
    cloud-computing-for-smbs
    In today’s high-tech world, small to medium size businesses (SMBs) are often facing the same challenges and opportunities as large enterprise-level companies, but without the same budget. So how do SMBs stay competitive in this environment? One of the major advancements that levels the playing field has been the rise of cloud computing and how it has facilitated the adoption of new technologies. (Read More...)
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