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Ascentium Capital Blog

Informative topics to help small businesses thrive

  • Unleashing the Power of AI: A Beginner's Guide to Integrating AI Into Your Marketing Strategies

    Unleash the power of AI
    Artificial Intelligence (AI) is becoming increasingly prevalent in modern marketing. AI-powered solutions can help automate repetitive tasks, analyze customer data and behavior, and generate personalized content and recommendations. Leveraging AI technologies can provide companies with a competitive edge by delivering superior outcomes and streamlining marketing efforts. If you're intimidated or unsure how to get started with AI, don't worry. Here's your beginner's guide to integrating AI into your strategy. (Read More...)
  • 4 Tips to Retain Talent During the Great Reshuffle

    image depicting happy face cupped in hands
    There’s no turning back from the workplace changes brought about by the “Great Resignation,” according to the expert who coined the term, psychologist Anthony Klotz. A management professor at Texas A&M University’s Mays Business School, Klotz said, “The pandemic brought the future of work into the present of work.” Workers are taking a step back and considering their true value and worth and demanding more for their time and talent, creating a “Great Reshuffle.” (Read More...)
  • Rising Labor Costs Put Pressure on Small Businesses

    June 27, 2022  - Industry News
    image depicting the increasing cost of labor in the marketplace
    Many employers have responded to the Great Resignation by increasing their wages ahead of a federal mandate. However, if you’re a small business owner, you may be fearful of how a minimum wage increase will impact your business. There are pros and cons when increasing wages. Here are some things to consider before making a change. (Read More...)
  • Supply Chain Issues Creating Serious Challenges for SMBs in 2022

    photo showing truck freightliner and airplane as parts of the supply chain
    Supply chain challenges are a complex entanglement that’s affecting everyone in 2022. From aluminum to food products and fertilizers to plastic resins, businesses and consumers alike are feeling the strain. Some of the biggest sufferers of these economic disruptions are small businesses. (Read More...)
  • 2022 State of Healthcare Technology

    doctor holding computer tablet with 3D holographic rendering of human body
    If there's one constant about healthcare in this country, it's that it is always evolving, thanks to technology and innovation. From streamlining processes to admit or discharge a patient faster to developing a vaccine for COVID-19, these improvements have had direct impacts on patients' lives. (Read More...)
  • 2019 State of the Information Technology Industry

    image depicting cloud computing concept
    As IT components increase in both number and complexity, businesses have been brought to the threshold of a major transformation—a digital transformation. Gartner reports that IT spend is shifting from traditional components (e.g., PCs, data centers, mobile phones) to maturing components like cloud solutions or “as a service” (aaS) solutions and the Internet of Things (IoT) as it can be leveraged in operations. These and other IT components are catalyzing a change in the role of IT in an organization. (Read More...)
  • Healthcare Technology Update: The Transformation

    June 10, 2019  - Industry NewsHealthcare
    photo of stethoscope with graphic icons of medical images overlaid
    Healthcare technology is a frontier which may transform all aspects of medical care. Patients, providers, payers and institutions are all seeing changes—and improvements—in type and quality of care. Hospitals are improving the patient experience through a range of technologies like data analytics and remote monitoring. Though there is still a lot of frontier to explore, the current landscape may be pointing to truly transformational achievements in the not-too-distant future. (Read More...)
  • 2019 State of the Renewable Energy Industry

    June 3, 2019  - EnergyIndustry News
    photo of male and female worker walking in front of large solar panels on a solar farm
    The U.S. renewable energy industry continues to grow despite federal legislation uncertainties and implementation of new import tariffs. Renewable energy sources accounted for approximately 17% of total electricity generation in 2018. These sources included hydropower (7%), wind (6.6%), biomass (1.5%), solar (1.6%) and geothermal (0.4%). The global market is expected to realize around 5% compound annual growth rate to a size of $2B by 2025. (Read More...)
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