Ascentium Capital Blog

As with so many things. . . timing is everything. It can make or break a relationship, impact a business opportunity, or determine if you catch the morning train. And, the timing around a press release can be the difference between a successful communication or missed opportunity. (Read More...)

We previously covered the importance of protecting yourself and your business from Identity Theft but, due to the recent Equifax® data breach, it's important to reiterate what steps you can take when your personal information may already be in the hands of hackers. Access to credit and financing is crucial for any business. Without the ability to supplement cash flow or acquire new technology and equipment, many companies would see their growth severely impacted. And with personal credit profiles continuing to be a factor for many small business financing transactions, business owners are asking: What actions can I take to protect my credit? (Read More...)

The tried and true press release as a communication vehicle for small to medium sized businesses (SMBs) all over the world follows a certain format, but it has changed in recent years. One word to describe the new formatting style of today's modern press release would be robust. And part of that robustness includes multimedia and invisible, yet very important, search engine optimization (SEO) strategies. (Read More...)

We began our Anatomy of a Press Release series covering the various aspects of preparing, distributing and making the most of press releases. We continue with the first W: Who. How can you ensure you are targeting the appropriate prospective audience and in the most effective way possible? We will help you address these important considerations. (Read More...)

Sending company personnel to exhibit at a trade show is typically an expensive endeavor* considering booth cost, travel expenses, promotion, show services, etc. To achieve a positive return on investment, SMBs should take time to plan objectives and ensure attendees are armed with best practices. You can start your implementation of trade show best practices by identifying your show goals and developing the brand message to share with the visitors to your trade show booth. It is important to provide every visitor with a positive experience so that they leave the booth with a good impression and know what service or product your company offers. This can be achieved by professionally and politely communicating your message with as many qualified visitors as possible. (Read More...)

Small business executives wear many hats. Often, when a company is just starting off, the roles can be blurred and some necessary functions can be overlooked or even avoided. Growing your business requires marketing to get it off the ground. With 63% of marketers stating that their top challenge is generating traffic and leads, according to State of Inbound, small businesses should not overlook one crucial item in their tool box: The Press Release. (Read More...)

Summertime, and the living is easy . . . unless you are a small to mid-sized business (SMB) owner. If that is the case, instead of relaxing on a deck and enjoying the weather with a tall cold drink, you may be strategizing tactics to stay top of mind with your customers now that summer has officially begun. (Read More...)

For landscape architects, designers and related fields such as masons, lawn irrigation companies, and arborists, the Green Industry has officially entered the busy season. Your small to medium sized business (SMB) growth may rely on these large design projects, however, completing within a shorter window of time puts stress on your company. It requires a company to scale its work force, battle weather constraints, and select the right projects for your team and resources. (Read More...)